Cookie Policy


ResearchBods Online Limited, a company registered in England under company number 07642707 whose registered office is at Unit G4, Whitehall Waterfront, 2 Riverside Way, Leeds, LS1 4EH, is an online data collection company that focusses on building and managing large online consumer panels and communities to provide high quality research data to its clients. Reference to “we, us, or our” are references to ResearchBods Online Limited.

We administer and operate the website (referred to as the “Site”) and The Pulse of the Nation panel (referred to as “Panel”) on behalf of [Asda Stores Limited, ASDA House, Great Wilson Street, Leeds, West Yorkshire LS11 5AD (ASDA).

ASDA’s Company Registration No: 464777

By accessing and using the Site and by registering and participating in the Panel, you are agreeing to the terms of this Cookie Policy. Please do read this cookie policy carefully so you know what we are doing with your information.

We may update this Cookie Policy so it's a good idea to come back and read through it again, from time to time.

This Cookie Policy was last updated on 27th September 2017.

What are cookies?

Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).

Cookies are created when you visit a website or other service that uses cookies. Cookies are commonly used to help the user’s browsing experience and provide more information about the user’s experience and interests. This information is generally used to make content, services and advertising more relevant and useful during future visits.

For more details about cookies and details of how to delete and disable cookies you can visit and also see our section on more information and turning cookies off below.

How does Pulse of the Nation use cookies?

We use cookies to distinguish you from other users of our Site and to provide increased functionality when you are using our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site and your experience.

Unless you have adjusted your browser settings (where possible) to refuse cookies, our systems will issue cookies as soon you visit our Site. If you have switched off cookies, then some of the functionality of our services may not be available to you.

The cookies that we use on our Site only collect anonymous information to optimise our services, and do not collect personal information.

What cookies are on the Site?

The cookies used on this Site are functional and analytical cookies.

Functional and analytical cookies:

Analytical cookies

Analytical cookies allow us to recognise and to count the number of visitors to our Site and to see how visitors move around the Site when they are using it. This helps us to determine how frequently particular pages are visited and to determine the most popular areas of our Site. This helps us to improve the experience which we offer to you on our Site by helping us make sure our users are finding the information they are looking for.

Functional cookies

Functional cookies relate to the functionality of our Site and allow us to improve your experience on the Site, for example:

What functional and analytical cookies do we use?

We have set out below the main functional and analytical cookies that we use on this Site.





_ga: 2 years _gid: 24 hours _gat: 1 min

We use these Google Analytics cookies to collect information about how visitors use our Site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come from the Site from and the pages they visited.


On Logout

This cookie aggregates anonymous data to help improve the performance ofthe website


On Logout

This cookie is required to log you into the Site. This cookie will expire when you logout.


On Logout

This cookie uses encrypted data required by the Site to know who you are while logged into the Site. It allows you a persistent login to the Site. This cookie will be removed when you logout.

Strictly Necessary

12 months

This cookie is associated with a free script which shows a cookie alert notice on a website. It is used to record when you have dismissed the notice to prevent it re-appearing on return visits.

Where can I find more information about cookies, and how do I turn cookies off or delete cookies?

Find out more about cookies including how to disable/enable and delete them at the following website

You can block most cookies (except for Flash cookies) by activating the setting on your browser that allows you to refuse the setting of all or some cookies. You may for example reject or delete Google Analytics cookies by downloading and installing the Google Analytics Opt-out Browser Add-on available here.

However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our sites, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our Site.

If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.

Contact us

You can email us with any questions, concerns or complaints or write to us at ResearchBods Online Ltd, Unit G4, Whitehall, Waterfront, 2 Riverside Way, Leeds, LS1 4EH.